Email: 7 Reasons Email Fails

#1: Recipient List

The better the list, the better the results.

• Best results: Opt-in lists
• Good results: Donor lists
• Fair results: Relevant prospect lists
• Poor results: Bulk or blind prospect lists

• Collect email addresses via the web (sample: Mike Huckabee)
• Collect email addresses offline (phone, mail, events)
• Flag "hard" bounces
• Set threshhold for removal