Email:
Enhancing
Offline Communications
Use email
and landing pages in conjunction with offline efforts.
- Ask direct
mail recipients to respond via the internet
- Use landing
pages to reinforce and measure direct mail response
- Use landing
pages for special television offers (example: missionwaterforlife.com)
- Allow
people to register for events online for faster response
- Use email
tests to determine content before sending direct mail or placing print
ads
Case Study: Campaign Deadline postcard
Page views at unique domain landing page: 4,324
Clicks from landing page to the donation form: 931
Total donations: 552
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