Email: Double Your Response?

• Re-send the email 5-7 days later to everyone who did not open the initial send.
• Possibly alter the subject line.

Campaign	Initial Donations	Resend Donations	Donation Increase	Dollar Increase
November	118	73	61%	64%
December	109	40	37%	61%
February	81	83	102%	144%
March	92	70	76%	62%