| The
Internet: Capture
Names
Look for
opportunities to motivate someone to give you their information. Start
with the email address and build from there.
- Place
an email address box on the home page
- Offer
"premium" content for registered users
- Ask phone-in
donors/buyers for their email address
- Place
an email line on all printed forms
- Segment
donors and product buyers into interest groups
- Begin building a profile of users, based on volunteered information
and actions
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